Mars/Skittles Homegating
Concept work that was key in winning a new business pitch for Mars/Wrigley business @ Integer. The challenge was to deliver a fully-developed program that would get candy off the bench and into football fans' shopping carts for gameday occasions. Building off the existing NFL "Homegating" program, we introduced "Candi", the Martha Stewart-meets-crazy cat lady-meets-Beverly Goldberg gameday hostess with the mostest. It's weird—but it's supposed to be.
