P&G DUO (Olay & Old Spice)

Procter & Gamble launched 3 brands of their new product form, DUO, in early 2017. A retail- and digital-only campaign was developed in a short amount of time to communicate the features and benefits of this all-new shower product. Elements included key visuals, retail displays, product imagery for e-commerce, and a range of short to longer-form videos for use in various media like product pages, Facebook & Instagram, and YouTube pre-roll video. Olay and Old Spice served as the 2 lead brands for the launch (Ivory as secondary)

Facebook cinemagraph post

Olay social & Amazon product page